Head of Sales and Client Service

Andrey Smirnov

Working in PR and strategic communications since 2012. At ExpertizeMe since 2024, leads sales and client service, connecting communication strategy with business objectives.

Andrey Smirnov
01 / Point of view

Professional practice

Started with social and information campaigns, then worked in media management and corporate communications.

Since 2024, leads sales and client service at ExpertizeMe, coordinating project teams and agreeing the scope around clients’ professional and business objectives.

An expert brand is not about being visible everywhere. What matters is being understood in media, search, conferences and professional communities as a coherent specialist with clear expertise. We define that position and select channels that support it: publications, speaking, authored work, awards and genuine results. The outcome is not just recognition, but a coherent, evidence-based professional profile.

Biographical information supplied in the expert’s questionnaire dated 2026-10-09. External references are listed separately below.

PR strategyCorporate reputationClient serviceCrisis communications

Experience and areas of practice

International positioning

Communication approaches for companies and executives entering new markets.

Project coordination

Agreeing objectives, stages and evaluation criteria with the client and coordinating specialist teams.

Education

  • Astrakhan State University — advertising and public relations, 2016–2021.

Topics for expert commentary

  • Corporate and personal PR
  • Reputational risks
  • Communication analytics

Availability to comment does not mean the specialist has reviewed every article on this website. Contributions are attributed on each individual publication.

Publications and professional profiles

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