Helping newcomers and ambitious businesses enter the US market and build a significant brand
Start with case studies
At EXPERTIZEME, you get the reach of a global network and the precision of a boutique consultancy — every campaign is led by experienced practitioners, never by trainees.
EXPERTIZEME doesn’t push to “sell more publications” at all costs — we genuinely evaluate which channels will bring real value. We’re even ready to advise against spending part of your PR budget and redirect it toward high-impact events or targeted campaigns.
A local player with deep understanding of international market entry strategies
We may be a local agency — but we maintain one of the most powerful media editor directories in the US and beyond. A level of access usually exclusive to major corporations — without the corporate-level cost.
We support first-timers entering the market
First, we assess whether your company should even be investing in large-scale PR at this stage — or whether it's wiser to focus on niche channels. This is especially relevant for immigrants, foreign companies, and startups that have never promoted themselves in the US and aren't yet familiar with how the market works.
Non-traditional promotion strategies
While most local agencies stick to conventional publication-based PR, we offer a powerful mix of tools and tactics — tailored combinations that consistently produce remarkable outcomes.
DELIVERING TANGIBLE RESULTS FOR COMPLEX BUSINESS ISSUES
Client: A makeup artist and creator of an anti-aging makeup technique. Her work had been featured in top fashion shows and on magazine covers, but little was known about her personally. Objective: To strengthen her immigration petition by enhancing her public profile through PR. What We Did: ExpertizeMe reconstructed the client’s history of participation and victories in beauty competitions, assisted in collecting evidence of the prestige of her awards, and secured media coverage. We also helped edit and publish her original methodology and scholarly articles. Result: The client now works at leading fashion shows in New York.
Client: A company specializing in cloud computing that was not being shortlisted for client tenders. Objective: To break into the shortlist of client procurement processes. What We Did: ExpertizeMe developed a custom ranking system and evaluation methodology, conducted a competitor analysis, and positioned the client strategically. Result: The company was included in the national top-10 list. The ranking was published by authoritative media outlets and widely republished across the industry.
Client: The Cases and Faces event Challenge: A newly launched event with low brand awareness and sluggish ticket sales Objective: Increase visibility and significantly boost ticket revenue What We Did: ExpertizeMe implemented a strategic PR campaign using post-event press releases and extensive media coverage. Result: By the second year, following our PR efforts, the organizers quadrupled their ticket sales revenue.
Cases and Faces Conference
2023-2024
Your answers to these questions will allow us, first, to get an initial understanding of who you are. Second, they’ll help us start shaping preliminary promotional ideas for your company in a new market — even before our first meeting. As a result, our conversation will be focused, strategic, and productive from the very beginning.
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IF YOU'RE JUST ENTERING THE U.S. MARKET, PLEASE TAKE THIS SHORT QUIZ
EXTRAORDINARY OUTCOMES POWERED BY A ONE-OF-A-KIND PR STRATEGY
We publish client materials across 125,000+ media outlets worldwide, including Forbes, Bloomberg, The Guardian, as well as niche and regional publications.
We select platforms based on topic (business, tech, science), geography (local or global), authority (top-tier media vs. blogs), and format (news, interviews, expert articles).
We operate through direct agreements with editorial teams: if the material aligns with the editorial policy, publication is guaranteed. Ideal for: • Promoting news, startups, and products • Strengthening expert positioning through authored articles • Fast-track publication in media with fixed release dates
How it works:We analyze your goal → prepare the content (or refine yours) → coordinate with editors → publish.
Payment is per placement — no hidden packages. You know exactly where your content goes and what you’re paying for.
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Effective Media Pitching
We build lasting media visibility through organic interaction with journalists. Unlike guaranteed placement, this service doesn't rely on paid publications — instead, we “sell” the story by offering editorial teams ideas and angles that truly interest them.
This approach allows coverage in prestigious outlets where placement is either prohibitively expensive, limited to specific sections, or simply not available for sponsored content — such as The New York Times, Nature, or Harvard Business Review.
What’s Included: • Monthly pitches to 50–100 targeted journalists • Interviews, expert commentary, and mentions in analytical features • A minimum package of 1–3 organic publications per month
Benefits: • Increased brand trust via independent media • Reaching audiences who ignore advertising • Access to rare or high-prestige publications
Recommended for companies preparing for IPOs (or even outside of IPO context), as well as for personal brands aiming to become recognized industry voices.
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Negative Search Result Suppression
We remove negative articles, reviews, and mentions from the top search results in Google and Yandex.
We use a two-pronged approach:
SEO-optimized content — we create keyword-rich articles that outrank negative pages in relevance.
Strategic publishing — we place content in high-authority media outlets (e.g., RBC, BBC) to push it above unfavorable links in search results.
Example: Instead of review sites appearing for the search term "[Company Name] scam", users will see articles about award wins or CEO interviews in respected publications.
Ideal for: • Startups hit by black PR attacks • Individuals whose reputation suffers from misinformation • Companies preparing for M&A deals or IPOs
Timeline: Initial improvements in 2–3 months, full suppression may take up to a year.
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Exhibitions & Speaking Engagements
We organize participation in global conferences (such as Web Summit, TEDx), exhibitions (CES, Art Basel), and award programs — for both companies and individuals.
What We Do:
• Negotiate speaker slots or exhibitor spaces with event organizers • Prepare speech abstracts and presentation materials • Provide full media support: press releases, on-site interviews, and coverage
Separate direction — Business Events (In collaboration with our affiliated agency)
• Arrange private investor meetings • Organize industry-specific roundtables (e.g., for IT startups) • Promote events through media and social channels
Result: Elevated expert status, high-level networking, and mentions in top-tier business media.
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Personal Branding
We provide end-to-end personal brand development through:
• Media: Authored columns in Forbes, Inc., Harvard Business Review; interviews in industry-specific outlets • Books: Publishing and promoting books via Amazon, Google Books, and university libraries • Academic Recognition: Articles in Scopus, Web of Science; support with monograph publishing • Rankings: Inclusion in lists such as Top 100 Innovators in Europe or 30 under 30 • Speaking Engagements: Up to 10 conferences per year
Case Example:A scientist involved in vaccine development → publications in a peer-reviewed journal + presentations at medical conferences + a book on biotechnology → growth in citations and invitations to new international projects.
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Participation in Awards & Rankings
We promote individuals or brands in industry-specific awards and rankings in two possible roles — as jury members or nominees/winners.
For example:
• “Top Legal Startups 2025” → your project ranks in the top 5 • “ESG Leadership in Energy” → your company leads in “Green Technology” category
How It Works:
• We define your niche and target audience • Together we decide on your role — jury member or nominee • We research relevant awards/rankings and pitch your candidacy • If you join as a jury member — you vote, and can publish jury credentials (certificates, documents) on your website • If you participate as a nominee — we prepare and submit the application, and you receive awards, certificates, and recognition at the ceremony • We can also provide broad media coverage to amplify the achievement
Benefits:
• Increased visibility and brand recognition • Stronger market positioning • Valuable content for PR and advertising
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PR for Talent Visa Applications
We help you build a compelling supporting portfolio for immigration visas that require proven achievements — including for the U.S., U.K., and EU.
Available Tools: • Publications in national media of any country, U.S. outlets, and international platforms (e.g., USA Today, Forbes Inc., Tech Times) • Participation as a jury member and submission for awards (e.g., Globee, Cases and Faces, Stevie Awards, International Business Awards) • Membership in prestigious associations and professional clubs (e.g., IEEE Senior Member, and others in Art, Beauty, Tech, and Business) • Scientific publications in indexed journals • Books with strong rankings (e.g., on Amazon, among others) • Recommendation letters — we help you identify experts and assist in drafting and obtaining signed letters
How It Works:
We develop a free PR strategy tailored to your goals, geography, and budget
Our professional journalists create articles or interviews for you. You receive a preview link. The article is published online and indexed in search. You pay only after the editor confirms it’s ready for publication.
We prepare applications and collect supporting materials for competitions, jury roles, and exhibitions that meet authority criteria and ensure sufficient media coverage.
⚠️ Note: We do not handle immigration paperwork — that is the role of your attorney. Our mission is to build a media portfolio that proves your expert status.
You receive a full report with links, screenshots, and key metrics
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We gather insights and feedback following the publications
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The materials are published
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All materials are approved by you before they appear in the media or any other channels
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We create and refine materials for events, conferences, pitch decks, and award submissions — including drafting and pitching
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After aligning on the media plan, we proceed to contract signing
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Following the briefing, you receive a tailored media plan with channel selection and the campaign’s creative direction
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We start by briefing you
CLIENT TESTIMONIALS
client feedback
* for confidentiality reasons, client names and photos have been changed
Victoria Pankova
Yesterday we received the approval — and without an RFI! 🌟🔥 This is entirely thanks to you 🙏🏻! We are deeply, deeply grateful 💯‼️💐💐! Working with you and your amazing team was an incredibly comfortable experience. Everyone was fully focused on the result, and that gave us 100% confidence in our success!
I wanted to share some great news — my EB-2 NIW case has been approved! Without a doubt, your support and your team's assistance played a key role in this success. Thanks to your professional approach and sense of responsibility, the approval was granted on the very first try. I’m truly grateful for that! I will definitely recommend your services to others. Wishing you all a great day, and I look forward to continuing our collaboration in the future 👍🤗 🔥🎯
Getting a talent visa approved on the first try, without a single RFE, is a big success — but behind every success, there’s always a tremendous amount of work. Thank you, ExpertizeMe, for your support and guidance on so many important matters. It means a lot to have people by your side who help you move forward! ❤️
Just wanted to share some great news — our petition was approved today! 🔥🔥 Thank you so much for your support!! ❤️ Your team is absolutely amazing — fast, precise, and on point! 💪❤️
Thank you so much!!! Our case has been approved. I’m deeply grateful for your help, your guidance, your responsiveness — always being available for a call or a message — and your assistance in gathering the documents for the case. Truly, thank you!!! 🌹🌹💐💐💐💐🌹
Ирина, добрый вечер! Я уже в Нью-Йорке, прилетела 30.07, всё отлично! Уже получила SSN и дебетовую карту Bank of America (скоро сделают кредитку). А также оформила ID NYC 👌 Хотела ещё раз сказать Вам спасибо за нереальную помощь и PR-поддержку! 🤗👥❤️ https://t.me/smart_media_expert/342
Today I received approval for my EB-1 visa case, and I want to sincerely thank you for your comprehensive and unwavering support throughout this long journey. I’m especially grateful for the way you clearly explained every step. What stood out most for me was:
your open and direct communication
your speed and efficiency, free of bureaucracy
your sharp mind, vast experience, and ability to break things down instantly
Thank you for your professionalism! You always had an answer to every one of my questions and requests.
I want to express my deepest gratitude for your support and contribution to our case. Without you, this would have been incredibly difficult to accomplish. Your amazing team of highly qualified professionals is always attentive and reliable. Olga, Alexander, and the project managers are simply outstanding — everything was always delivered on time and at the highest level. I’m truly impressed with your work. Huge thanks to all of you! We're in a rather non-public industry, and your help was invaluable — I’m endlessly grateful!
to connect with you and recommend the optimal solution
ExpertizeMe is an international PR agency headquartered in the United States, with 65 in-house experts spread from Australia to Nigeria. Our toolkit includes a database of 125,000 media outlets and dozens of industry events — many of which collaborate with us exclusively. We started with personal PR services for talent visa applicants and have since adapted this approach for companies: transforming biography and product facts into media-worthy stories with guaranteed placements. For startups, we craft a "founder vs. brand" strategy; for mid-sized businesses, we secure their first publications and event exposure; for large corporations, we fill critical media gaps in key markets. We have deep expertise in the U.S. market and know how to generate stories from scratch. Regional differences aren’t a barrier — they’re part of our working process.
Author of the methods “Million-Dollar Content Plan”, “Creative Idea Monetization Guide”, and the bestseller “A Million Views.” Jury member of the Runet Prize, Digital Leaders Award, and Silver Mercury. Her portfolio includes over 125,000 media outlets, exclusive industry events, and dozens of transnational PR campaigns for both startups and global corporations.
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