Client: An investment company with a low-profile brand, while the founder was a recognized public figure
Objective: Strengthen the company’s brand through PR tools
What We Did:
Result:
The company’s brand visibility and recognition significantly increased.
Objective: Strengthen the company’s brand through PR tools
What We Did:
- Developed a strategy focused on enhancing the personal brand of the founder — who initially believed the company’s brand should be the main focus
- Identified that the company had invested in businesses from media-related sectors
- ExpertizeMe created and implemented a methodology in which news about the portfolio brands served as reputation “donors” for the investment company itself
Result:
The company’s brand visibility and recognition significantly increased.